Are you tired of losing out on potential sales because you can’t find the right way to market your Wix online store?
Well, don’t worry!
We’ve got the solution for you – and it’s not as daunting as you might think.
With our action-backed guide to marketing your Wix online store, you’ll be on the fast track to success in no time!
So buckle up, and get ready for some serious stuff!
When building an online store, Wix offers a powerful and user-friendly solution.
With its intuitive drag-and-drop editor and easy-to-use set of tools, this platform makes it possible for anyone to create a professional online store without knowing how to code.
But it is not enough to have a cute store when no one can see it.
See, traffic is the lifeblood of any online business, including your Wix store.
If you don’t have traffic, you have no business!
I know that sounds harsh, but that’s the truth.
So, if you are struggling to get noticed, let’s change that, shall we?
Benefits of using Wix to build an online store
a). Easy to use
One of the biggest benefits of using Wix to build an online store is that it is user-friendly and easy to use, even for people with little or no technical experience.
As mentioned earlier, Wix provides a drag-and-drop website builder that makes it simple to create a professional-looking online store without the need for any coding knowledge.
b). Variety of templates
Wix offers a wide range of customizable templates that can be easily adapted to suit the needs of your online store.
This means you can create a unique and professional-looking online store without spending a lot of time and effort on design.
c). Affordable (sort of)
Another benefit of using Wix to build an online store is its affordability.
Wix offers a range of pricing plans suitable for businesses of all sizes, from small startups to large enterprises.
From as low as $17 per month, you get access to secure online payment systems, ability to add a custom domain, and even remove Wix ads (which are a bit annoying on the free plan).
The reason why I said ‘sort of’ is because, one, it is not the cheapest option available. You should see our OLITT eCommerce plans.
And even for the $17 you are paying, some things are still limited like the storage space.
But either way, Wix gives you everything you need to get started affordably.
d). Helpful eCommerce features
Wix provides a range of powerful e-commerce features that make it easy to manage and grow your online store.
These features include inventory management, order fulfillment, payment processing, and shipping integration.
You can even access a feature to offer subscriptions and collect recurring payments on your products.
e). A suite of marketing tools
Wix also offers a range of marketing tools that can help you promote your online store and attract more customers.
These tools include email marketing, social media integration, and search engine optimization (SEO) tools that can help your store rank higher in search results.
Now that you know what’s in store for you, let’s dive into the question at hand, how to market your Wix store.
Step 1: Develop a Plan for Your Wix Store
As they say, if you don’t plan, you are planning to fail… or something along these lines.
You need to have a plan. And here’s a blueprint.
a. Identify your target audience
The first step of marketing a Wix store is to understand the target audience, which refers to the group of people that the store is trying to reach and sell to.
This is an important step because it helps to guide all of the marketing efforts, ensuring that they are tailored to the specific needs and preferences of the target audience.
To understand the target audience, gathering information about their demographics, interests, and behaviors is necessary.
This can be done through market research techniques such as surveys, focus groups, and customer interviews.
For example, if the Wix store sells sports equipment, the target audience might be young, active people interested in various sports.
In this case, the marketing efforts could focus on promoting the store to this audience through social media, outdoor advertising, and sponsored content on sports blogs and websites.
On the other hand, if are selling luxury clothing, the target audience might be affluent individuals who are interested in fashion and high-quality products.
Here, the marketing efforts could focus on promoting the store to this audience through fashion magazines, luxury lifestyle websites, and high-end events.
Next, consider where your ideal customer hangs out.
Ask yourself where they spend their time, what websites they use, and what social media platforms they’re active on.
Once you have this information, you can start to create content tailored for your target demographic.
But not at this stage though, it will come in handy later.
Finally, it is time to get creative and think outside the box.
Research potential customers and look for trends. What type of content do they engage with? What kind of words do they use?
Understanding their interests allows you to tailor your marketing efforts to reach the right people.
b. Set specific goals and objectives
Once you’ve identified your target audience, set specific goals and objectives for your store.
This refers to identifying specific, measurable, achievable, relevant, and time-bound (SMART) marketing goals.
Setting goals provides focus and direction for the marketing efforts, and can help ensure that they effectively achieve the desired outcomes.
It also allows for tracking and measuring progress towards the goals, which can help identify areas for improvement and ensure that the marketing efforts are aligned with the overall business objectives.
Some examples of goals that could be set when marketing a Wix store include increasing website traffic, increasing sales, improving customer satisfaction, and expanding the store’s reach to new markets.
To set effective goals, consider the target audience, the products or services offered by the store, and the overall business objectives.
This can ensure that the goals are relevant, achievable, and aligned with the needs of the business.
c. Analyze the competition
Now that you know what you want, it is time for some ‘James Bond’ stuff; spying on the competition.
This refers to understanding the other businesses that offer similar products or services, and assessing their strengths and weaknesses in relation to the store.
Analyzing the competition can provide valuable insights that can help to inform the marketing plan and ensure that the store is well-positioned to compete effectively in the marketplace.
It can also help to identify opportunities to differentiate your Wix store and offer unique value to customers.
There are several ways to achieve competition analysis, including the following:
- Research the competition online. This can be done by searching for businesses that offer similar products or services, and reviewing their websites, social media profiles, and customer reviews.
- Attend industry events and trade shows. This can provide an opportunity to see what the competition offers and learn about their products, pricing, and marketing strategies.
- Talk to customers. By asking customers about their experiences with the competition, it is possible to gather valuable insights and feedback that can help to inform the marketing plan.
- Use market research tools and techniques. This can include surveys, focus groups, and customer interviews, providing valuable information about the competition and how customers perceive them.
Up to this point, you should be done with the initial phase of marketing your Wix store.
You know who you are targeting, what you want out of it, and who you are going up against.
Step 2: Design Your Wix Store
The goal here is to make it easy for the target audience to take action on your store.
If your goal is to increase sales, you need to design your Wix store to make this easy.
You need to look the part.
According to studies, 75% of people form their opinion of a website based on its design.
So much for ‘do not judge the book by its cover,’ right🤣🤣?
So how do you impress?
a. Choose a design template
The first step in designing your Wix store is to choose a design template.
A design template is a pre-designed layout that provides a starting point for creating the store’s website. Wix offers a wide range of templates that can be easily customized to suit the store’s needs.
When choosing a design template, consider the overall aesthetic and style of the store, as well as the specific needs and requirements of the business.
For example, if the store sells clothing, a template with a clean, modern design and plenty of space for product images would be a good choice.
On the other hand, if the store sells handmade crafts, a template with a more artistic and creative feel would be more appropriate.
And if anything, do not forget the functionality and features offered by the template.
Wix templates are designed to be easy to customize and include a range of features that can help to make the store more effective, such as shopping cart integration, payment processing, and social media integration.
b. Build the navigation structure
Once you’ve chosen a template, it’s time to build the navigation structure for your store.
There’s only one rule here; help visitors quickly and easily find the products they’re looking for.
Its that simple.
c. Create product and category pages
Next, it’s time to create product and category pages.
Studies have shown that a good UI (user experience) can raise a site’s conversion rate by over 200%.
And when you categorize your products, you are actually creating a better UI.
You are giving your visitors an easy way to browse your products and make it easy for them to find what they’re looking for.
d. Add additional features
To complete your store design, add additional features to your store such as customer reviews, ratings, and social media integration.
This will help you create a more engaging store and improve the customer experience (yes, again😉).
Step 3: Optimize for Search Engine Visibility
Now, your store looks smushing!
It is time for some work that will actually move the traffic needle: SEO.
In a nutshell, search engine optimization (SEO) is the process of improving the visibility and ranking of a website on search engine results pages (SERPs), with the goal of increasing organic (non-paid) traffic to the website.
This is achieved through a combination of on-page and off-page optimization techniques, such as keyword research, content optimization, and link building.
Should you care?
Well, SEO helps ensure that a website is easily discoverable by users searching for the products, services, or information offered.
This can help to increase website traffic and potential customers, and can also help to improve the credibility and authority of the website.
So, to market your Wix store with SEO, do the following.
a. Perform keyword research
Keyword research is the process of identifying and analyzing the keywords and phrases that are relevant to a website or business, to optimize the website’s content and improve its ranking on search engine results pages (SERPs).
I know it sneaks through your ears right now, but the next paragraph will make sense.
Keywords are the words and phrases people use when searching for products, services, or information on the internet.
For example, when searching for ‘best iPhones,’ the phrase ‘best iPhones’ is a keyword🤯.
By conducting keyword research, it is possible to identify the keywords and phrases that potential customers most commonly use, and to use this information to optimize the website’s content and improve its ranking on search engines.
To conduct keyword research, several steps can be followed:
- Identify the main topics and themes related to the website or business. This can be done by brainstorming, reviewing the website’s content, and talking to customers and industry experts.
- Use keyword research tools to generate a list of relevant keywords and phrases. These tools, such as the Google Keyword Planner, can provide information about the keywords’ search volume, competition, and potential cost-per-click (CPC).
- Analyze the list of keywords and phrases to identify the ones that are most relevant to the website or business, and that have the highest search volume and lowest competition.
- Use the selected keywords and phrases to optimize the website’s content, including the page titles, meta descriptions, and body content.
The goal of keyword research is to understand how your target customers research your products and services online.
And optimize your Wix store with these keywords.
b. Write SEO-optimized product descriptions
Once you’ve identified the keywords and phrases to target, it’s time to
c. Implement structured data
In addition to optimizing your product descriptions, you should also implement structured data on your store.
Structured data refers to the use of specific formats and schemas to markup the content on a website, to provide additional information to search engines.
This information can include details about the website’s content, such as the type of content, its author, its date of publication, and its subject matter.
Structured data is crucial for SEO because it allows search engines to understand the content on a website more effectively, and to provide more accurate and relevant search results to users.
This can help to improve the visibility and ranking of a website on search engine results pages (SERPs), and can also provide additional information to users, such as the author of an article or the ratings and reviews of a product.
To implement structured data in your store, consider the following:
- Product structured data. This type of structured data provides information about the products the online store offers, such as the product name, description, price, availability, and ratings and reviews.
- Offer structured data. This type of structured data provides information about the offers and promotions available on the online store, such as discounts, coupons, and free shipping.
- AggregateRating structured data. This type of structured data provides information about the overall ratings and reviews of the products on the online store, including the average rating, the number of ratings, and the review count.
- Breadcrumb structured data. This type of structured data provides information about the hierarchy and organization of the categories and sub-categories on the online store, allowing users to easily navigate and find the products they are looking for.
d. Optimize page titles and meta descriptions
Finally, you should optimize your page titles and meta descriptions.
Here, you are just adding the keywords on the page titles and meta descriptions.
Doing this helps your store visible in search engine results and improves the click-through rate from search engine result pages.
Step 4: Promote Your Wix Store
Another way to market your Wix store is:
a. Create content to promote your store
As they say, content is King.
Content is one of the most effective ways to promote your store.
But when it comes to marketing an online store, the type of content that works best will depend on the store’s specific goals and target audience.
However, some general types of content are more effective for promoting an eCommerce website, including the following:
- Product descriptions and images. This type of content provides detailed information about the products the online store offers, including the features, benefits, and technical specifications. High-quality product images can also help attract potential customers’ attention and showcase the products in the best possible light.
- Customer reviews and ratings. This type of content provides valuable insights and feedback from actual customers who have purchased and used the products from the online store. This can help to build trust and credibility with potential customers, and can also provide valuable information for improving the products and services offered by the store.
- Blog articles and tutorials. This type of content can provide valuable information and insights related to the products and services offered by the online store and the industry and market in which the store operates. Blog articles and tutorials can help to engage and educate potential customers, and can also help to improve the store’s search engine visibility and ranking.
- Videos and visual content. This type of content can effectively showcase the products and services offered by the online store, as well as the brand and company behind the store. Videos and visual content can help to engage and entertain potential customers, and can also provide valuable information and insights in a more interactive and engaging format.
b. Leverage influencer marketing
Besides creating content, you can get into influencer marketing to market your Wix store. This involves finding influential people in your niche with an engaged audience and having them feature or promote your store to their followers.
You can contact potential influencers through social media platforms such as Twitter, Instagram, and YouTube or look for networks that specialize in connecting brands with influencers.
c. Build an engaged social media presence
This involves creating content, engaging with followers, and sharing updates about new products or promotions.
You should focus on platforms where you know your target audience is active, such as Instagram and Twitter for fashion stores or YouTube for video tutorials related to the products in your store.
Additionally, ensure that all of these profiles are optimized with keywords relevant to what you sell so they appear higher up in search engine results pages when potential customers look online for information about those topics.
d. Invest in paid advertising
Paid ads is a great way to boost visibility for your Wix store.
You can easily achieve this through search engine ads, display or banner ads, and social media marketing campaigns.
All of these tactics help you get more eyes on your products and increase sales by targeting potential customers who are already interested in what you sell.
Moreover, it’s a good idea (brilliant even👌) to use retargeting ads that show previous visitors of your store the products they showed interest in so they can be reminded and encouraged to make a purchase.
Step 5: Measure and Analyze
You can’t scale what you can’t measure!
And the truth is, the world of eCommerce is filled with promise, but it is also filled with pitfalls.
To ensure that your Wix store is successful, you need to measure and analyze the results of your efforts. Here are three key steps to help you maximize your success.
a. Set up analytics tracking
Tracking analytics is essential for monitoring your website performance.
The insights you can gain from analytics can be invaluable from simple metrics like page views and click-throughs to more complex data like customer purchase history.
With Wix’s easy-to-use analytics tools, you can quickly set up tracking to get an accurate picture of your store’s performance.
b. Monitor website performance
Many factors, including customer engagement, site speed, and product availability drive a store’s performance.
With Wix’s performance tracking tools, you can quickly identify areas that need improvement and take corrective action.
c. Evaluate campaign results
Promotional campaigns are essential for driving sales and boosting brand awareness.
To ensure that your campaigns are successful, you need to evaluate their performance.
By tracking the performance of your campaigns, you can quickly identify the ones that are working and those that need further optimization.
As you can see, marketing your Wix store doesn’t have to be overwhelming.
With the right strategies and tools, it can be easy and fun.
From SEO optimization to targeted advertising, there are plenty of ways to get your store seen online.
With a little effort, you can make your Wix store the success it deserves.
So don’t wait any longer – start promoting your Wix store today!