Wondering how to Create the Best Landing Page? As a business owner, you know that it can be difficult to get potential customers on your website. You need to first capture their attention and then convince them that they should buy from you.
Follow these steps below if you want to make sure people are converting into sales!
1). Give Immediate Value
Give the visitor immediate value by telling them how your product will solve their problem. This could be in the form of a video, an infographic, or even just a list of benefits.
For example, if you are selling a product that helps people save money on groceries, list the top ways your product can help them do this.
Or, if you are a law firm, list the top five ways your services can help potential clients.
This is also where you will want to use a “Headline Hijack” which is when you lead with the most important benefit or problem that your product solves.
This way, you will pique the visitor’s interest right away.
2). Determine a goal for your landing page
Before you start creating your landing page, determine what its goal should be.
Do you want to get people to sign up for your email list?
Download a white paper?
Make a purchase?
Once you know this, it will be much easier to design your page around achieving that goal.
For example, if you want people to sign up for your email list, make sure the form is easy to find and prominently placed on the page.
Or, if you are wanting people to make a purchase, make sure your product is front and center.
Make sure the design of your page supports this goal as well. If you are using video or images, for example, make sure they are high quality and support the message you are trying to send.
If you have multiple goals for your landing page, it is best to create different pages altogether. This will help you focus on each goal and increase your chances of achieving them.
3). Plan your layout
You will want to plan your landing page layout before you start designing it. This is important because it will help inform where different elements go on the page and how they are organized
Planning ahead of time also helps ensure that there is a good flow between each part of your page so visitors can easily navigate through all parts without feeling overwhelmed.
Here is a simple layout of a landing page;
- A headline
- A brief description of your offering
- Relevant imagery
- A lead-capture form
- A call-to-action
4). Use Trust Signals
People are more likely to convert when they trust your brand. This is why it’s important to use trust signals on your landing page.
Some common trust signals include customer reviews, awards, certifications, and social media badges. Make sure these are easy for visitors to see and that they link to where people can learn more about them.
You can also use testimonials on your landing page, but make sure they are real because fake reviews can actually decrease conversions.
Make it easy for visitors to contact you.
If people have questions or want to get in touch with you, then make that an easy process as well by including a phone number and email address prominently on the page. Make sure they are easy to find and that the contact information is up-to-date.
5). Make Your Page Mobile Friendly
More and more people are using their phones to access the internet, so it’s important that your landing page is mobile-friendly. This means it will adjust its layout depending on the size of the screen it’s being viewed on.
If your page isn’t currently mobile-friendly, then there are a few things you can do to make it that way:
Create a separate mobile website.
This is the best option if you have enough time and resources because it will give your landing page an entirely different URL so that people won’t be confused when they visit on their phones Try using Google’s Mobile-Friendly Test tool to see how your current landing page performs Use a plugin or another solution to keep things responsive on your current landing page.
No matter what you do, make sure the most important elements of your page are still easily viewable on mobile devices.
6). Match Landing Page Copy With PPC Ads
Your landing page copy should match your PPC ad. If they don’t, then people will be confused and won’t know if you are the same company or not
This is also important because it can help increase conversions by helping visitors feel a sense of familiarity with your brand right away as soon as they land on your page.
If you aren’t able to use one of these, then it will be more difficult because you’ll have to manually change and update each ad’s text once it has been created.
You could try sharing some of the same keywords or writing a similar headline, but it won’t be as effective.
If you are using the same company name for your ads and landing page, then make sure that both have consistent branding like logo colors or styles to help reinforce this.
No matter how well you plan or how perfect your landing page is, it’s important to test it before you launch. This will help you catch any errors and make sure everything is working properly
It’s also a good idea to test different elements of your page to see which ones work the best. For example, you can test different headlines, images, or copy.
You can also test different pricing models or offers to see which one performs the best. The more data you have, the better decisions you’ll be able to make about your landing page.
Testing is an important part of any optimization process and it should be done on a regular basis.
Bonus Tip: Keep Things Simple
Landing pages don’t need to be flashy or have a lot of bells and whistles in order to be successful.
In fact, often times less is more.
This means keeping your page design simple and sticking to a single message. You can use relevant images or videos, but don’t go overboard. And make sure all of your text is easy to read without requiring too much scrolling.
Including too many elements on your page will only confuse and overwhelm visitors, which will decrease your chances of converting them.
How to Create a Landing Page that Converts: Summary
Now you know how to create a landing page that converts! This means using elements like trust signals and mobile-friendliness, as well as keeping your design simple, outlining the goal of your page at all times, and focusing on one message with very little clutter or distraction.
Best of luck with creating your perfect landing page!
- Plan the layout of your page
- Include a headline, brief description, call to action, and lead capture form
- Use trust signals like social media badges, customer reviews, and awards
- Make it easy for visitors to contact you
- Keep things simple on the design
Creating a landing page can be a great way to convert potential customers into sales, but it is important to make sure it’s designed correctly. Follow the tips above to create a page that is effective and achieves its desired goal.